01
Findings, not just numbers.
The analyzer scans your report for structural issues and ranks them by estimated dollar impact.
Analyzing your report. This might take 10-30 seconds for large files.
Set up your analysis
We'll scan your report for structural issues, quantify the impact, and tell you what to do about each one.
FREE TOOL
Search Term Analyzer
Upload your Sponsored Products search term report. Get 11 findings ranked by dollar impact, in 30 seconds, in your browser. No upload. No email. No signup.
Prefer a self-scoring framework? Get the 47-Point Checklist →
Drop your Search Term Report here
XLSX or CSV. Your data never leaves your browser.
or click to browse
Your file is parsed entirely in your browser using JavaScript. We never upload, store, or see your data. Close this tab and the analysis is gone forever.
How to export your Search Term Report from Amazon Ads Console
- Log into Amazon Ads Console (advertising.amazon.com)
- Click Measurement & Reporting, then Sponsored ads reports
- Click Create report (top right)
- Configure: Ad product Sponsored Products, Report type Search term, Time unit Summary
- Reporting range: at least the last 30 days (60-90 days gives stronger signal)
- Click Run report
- Wait 1-5 minutes for the report to generate
- Download the file (XLSX format by default)
- Drag the downloaded file into the upload zone above
What the analyzer surfaces
02
Specific recommendations.
Each finding includes what to do about it. Not generic advice. Specific to your account.
03
Dollar impact estimates.
Each finding includes an estimated period impact so you can prioritize where to spend your time.
04
Branded vs non-branded segmentation.
Splits spend, sales, and ROAS so you can see where defensive coverage ends and acquisition begins.
05
Supporting data on tap.
All the underlying tables (winners, losers, match-type, branded split) are visible alongside the findings.
06
Privacy by design.
Everything runs in your browser. Your data never leaves your laptop. Close the tab and it is gone.
Your data, your browser, our methodology
The analyzer runs entirely in JavaScript inside your browser. We don't upload your file. We don't store it. We don't see it. When you close this tab, the analysis is gone forever and there's no record of it anywhere.
The methodology behind the findings is the same first-pass diagnostic our team runs as the opening step of every Account Diagnostic. We've made the surface layer free so you can see what we see before deciding whether to work with us.
Your Search Term Report breakdown
Period
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Portfolio
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Brand
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Ad spend
$0
Sales
$0
Orders
0
Top findings
Ranked by estimated dollar impact
Supporting data
The metrics behind the findings above.
Top 10 keyword winners
Sorted by ROAS. Filtered to terms with at least 3 orders.
| # | Search term | Match | Spend | Sales | ROAS |
|---|
Top 10 keyword losers
| # | Search term | Match | Spend | Clicks | Orders |
|---|
Match type distribution
How your spend distributes across match types and how each performs.
| Match type | Spend | Share | Sales | ACOS | ROAS |
|---|
Branded vs non-branded
BRANDED
NON-BRANDED
Auto-targeting strategic breakdown
Performance of Amazon's four strategic auto-targeting types. Excludes ASIN/category product targeting.
| Strategic type | Spend | Sales | ACOS | ROAS |
|---|
Detailed performance by individual ASIN or category target is available in the full Account Diagnostic ($497).
WHAT THE FREE TOOL CAN'T SEE
Eight layers the paid Diagnostic reveals.
The Search Term Report shows ad surface metrics. The actual revenue levers live beneath. The $497 Account Diagnostic surfaces these layers per account, quantified with dollar impact ranges and sequenced into a 90-day execution plan.
Bleeder Pool
Account-wide aggregated waste, not just per-term.
Cross-Sell Halo
Revenue flowing to non-advertised ASINs (30-45% typically).
Branded Defense Gap
Where competitors are winning your branded queries.
Catalog CVR Spread
Which SKUs convert at 27%+ vs which sit under 2%.
Auto-Manual Sequence
Auto converters typically never harvested into manual exact.
Portfolio Coverage
Which categories are over- or under-funded vs revenue contribution.
Organic Share
True organic vs paid attribution, segmented by ASIN.
90-day Execution Plan
Prioritized recommendations with expected dollar impact.
Most accounts surface 3-5x more actionable opportunities at this deeper layer than this report alone reveals.
What's next
The analyzer surfaced what it can see in your Search Term Report. Here are the two ways most people go deeper.
FREE NEXT STEP
Book a free 20-minute discovery call
Talk through what the analyzer surfaced, ask questions about the findings, and discuss whether the Account Diagnostic is the right next step for your account. No pitch. No pressure. Just a structured conversation about your account with someone who runs Amazon advertising for a living.
Book your discovery call →FOR THE COMPLETE PICTURE
Get the full Account Diagnostic. $497.
30-50 page written report covering every layer of your account. Account-level diagnostics, ASIN-level conversion, campaign structure, brand segmentation, full halo analysis, organic share, and a 90-day execution plan. Delivered in 7 days.
Learn more →Prefer a structured self-scoring framework? Try the 47-Point Checklist →
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